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Comment for Proposed Rule 89 FR 48968

  • From: Jordan Jackson
    Organization(s):

    Comment No: 74166
    Date: 8/7/2024

    Comment Text:

    In marketing strategy, envisioning the trajectory of consumer sentiment is of paramount importance; herein lies the untold potential of election prediction markets. The insights gleaned could revolutionize marketing initiatives to be more attuned to the political zeitgeist. An elongated window for public commentary is warranted to gauge the full scope of these markets' influence. Insights from marketing experts and practitioners in prediction markets can illuminate the dynamics between market predictions and consumer behavior forecasts. Such data might prove pivotal during politically charged economic periods, guiding a regulatory path that is considerate of varied industry insights for marketing ingenuity.

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